Funny story…
Last Thursday. 4:47pm. Posted a reel. 23K views by midnight.
Checked my email dashboard: 2 signups.
I was pissed. Not at the algorithm. At myself.
My caption? "AI is a game changer. Use these tools to level up. 🚀"
Generic. Vague. Could've been written by anyone.
The reel was solid. The hook worked. People watched. But my caption didn't convert them—it just... existed.
Here's what I realized:
Most captions are announcements. "Here's what this is about." But high-converting captions do something different—they create a decision point.
What I Changed:
Bold hook - Call out the exact mistake they're making (not generic inspiration)
Short explanation - Show them what they're losing by not acting
Clear CTA - One action, impossible to misunderstand
Real urgency - Specific deadline or consequence
Before vs. After Example:
BEFORE: "AI is a game changer. Use these tools to level up. 🚀"
AFTER: "You're wasting your content. Every post without a system is a missed conversion. Comment SYSTEM for the free blueprint. Closes Friday."
The Result:
Signups per reel: 2-4 → 18-26
Bio CTR: 0.2% → 3.1%
Replies: 3x more volume
P.S. I reposted that same reel with the new caption framework. Same video. Different caption. Result? 2 signups → 31 signups.
Your content isn't the problem. But your captions might be.
SAVAGE
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