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Here's what most people get wrong about Artificial Intelligence:

They think it's about automation.

It's not.

AI isn't here to replace your work. It's here to remove the bottlenecks in your process.

The people winning with AI right now aren't using it to "do everything." They're using it to remove the friction between insight and execution.

Here's the shift:

Old approach: Spend 2 hours researching what content works, then another 3 hours creating it.

New approach: Ask AI to analyze what's working in 5 minutes. Then use that insight to create in 30 minutes.

The difference isn't the tool. It's where and how you apply it.

Most creators waste AI on the wrong part of the process.

They ask: "Write me an Instagram caption."

I’ve found a better way is to ask: "What patterns exist in the top 50 Instagram posts about [your niche] this month? What hooks, structures, and CTAs are getting the most saves?"

Then you take that intelligence and create something original for your audience.

AI for research = game-changer. AI for replacement = garbage output.

The creators building real audiences and sustainable business models understand this distinction.

They're not using AI to sound like everyone else. They're using AI to understand what works, then executing faster than everyone else.

Speaking of understanding what actually works...

Masters In Marketing just released their 2025 Social Media Playbook based on insights from 1,000+ global marketers.

Unlock the Social Media Tactics That Work Right Now

Is your social strategy ready for what's next in 2025?

HubSpot Media's latest Social Playbook reveals what's actually working for over 1,000 global marketing leaders across TikTok, Instagram, LinkedIn, Pinterest, Facebook, and YouTube.

Inside this comprehensive report, you’ll discover:

  • Which platforms are delivering the highest ROI in 2025

  • Content formats driving the most engagement across industries

  • How AI is transforming social content creation and analytics

  • Tactical recommendations you can implement immediately

Unlock the playbook—free when you subscribe to the Masters in Marketing newsletter.

Get cutting-edge insights, twice a week, from the marketing leaders shaping the future.

Download The Report

Worth the read if you want to know where Digital Marketing is actually headed this year.

DS