Recently, I told you about missing one email, then missing twelve.
Most said: "This is exactly where I am right now."
But only 1% asked: "Okay, so how do I actually restart?"
Everyone else stayed stuck. Relating to the problem. Nodding along. Not moving.
I did the same thing for weeks.
I understood inconsistency. I could explain it. I even helped other people see the pattern.
But I still didn't send the next email.
Understanding the problem isn't the same as solving it.
Here's what changed:
I stopped waiting for permission to start over. I started giving myself permission to suck at consistency.
Waiting for permission = "I'll get consistent once I have the perfect system."
That day never comes. You're waiting for conditions that will magically make it easier. You're waiting to feel motivated. You're waiting for the right moment.
Giving yourself permission = "I'll send this email even though I missed the last three."
That day can be today.
The paradox: The moment you get external permission—a coach, an accountability partner, the perfect productivity system—it becomes a crutch. You're outsourcing the decision instead of owning it.
But when you give yourself permission to restart badly? That's when you build real consistency.
You're not waiting for perfect conditions. You're not dependent on motivation. You're just deciding: "I'm the kind of person who returns after falling."
A Framework for Smarter Voice AI Decisions
Deploying Voice AI doesn’t have to rely on guesswork.
This guide introduces the BELL Framework — a structured approach used by enterprises to reduce risk, validate logic, optimize latency, and ensure reliable performance across every call flow.
Learn how a lifecycle approach helps teams deploy faster, improve accuracy, and maintain predictable operations at scale.
From: Waiting for permission to be consistent
To: Taking permission to restart imperfectly
The people you admire for their consistency aren't more disciplined than you. They just gave themselves permission to be inconsistent sometimes and kept going anyway.
You don't need a perfect streak. You need permission to break it and rebuild it.
So here it is: You're allowed to restart. Right now. Even though you fell off. Even though you broke your streak. Even though you feel like a failure.
Stop waiting. Start again.
— Digital Savage

A massive thank you to our sponsor:
Roku
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.




