Sunday evening hits different when your content calendar is staring back at you... completely blank.
Monday morning is 8 hours away and you're googling "Instagram post ideas" for the third time this week.
Sound familiar?
Here's the thing most people get wrong about "consistent posting":
They think it means creating 29 pieces of content daily when the accounts actually making money are posting 3-4 times per week.
Not 3-4 times per day. Per week.
The difference? Those successful accounts perfected their system before they scaled it.
Here's what actually works:
Start with 2 posts this week. Make them count.
One that teaches something valuable. One that shows proof it works.
That's your entire week sorted.
Next week, add a third post. Week after that, maybe a fourth.
By month 2, you're publishing 5-6 times weekly with content that converts instead of burning out on content that gets ignored.
The fastest-growing faceless accounts didn't start posting daily from day 1. They started small and built systematically.
The ones that flame out? They tried to go from zero to Gary Vaynerchuk overnight.
Two paths forward:
Keep trying to match the posting frequency of accounts with 50-person content teams.
Or build something sustainable that actually pays your bills.
Turns out, less can be more. Who knew?
