Here's a question worth asking: Why do we post once when we could post twice?

Most creators suffer from the scarcity mindset of content. They craft one reel, polish it endlessly, then send it into the void hoping for the best.

This is backwards thinking.

This is where the 80/20 principle applies perfectly. 80% of your potential reach comes from systematic distribution, not perfect creation.

The Minimum Effective Dose for Maximum Reach:

Create your reel. Duplicate it before posting. Post the original to your feed. Immediately post the duplicate as a trial reel.

Two minutes of extra work. Double the audience exposure.

This isn't about gaming the system. It's about understanding the system.

Why This Works (And Why Most Won't Do It):

Your main reel gets prioritized to your followers' feeds and can be discovered by non-followers through your profile, hashtags, and explore.

Your trial reel gets specifically pushed to non-followers through Instagram's trial system, reaching people who might never have found your main reel.

Same message. Broader distribution. Multiple discovery pathways.

The fear? That posting twice seems desperate or spammy.

The reality? You're maximizing each piece of content's potential reach through Instagram's own systems.

The Meta-Game:

Track performance differences. When your trial reel outperforms your main reel, you've discovered content that resonates more with strangers than with your existing audience.

This is market research disguised as content distribution.

Most creators optimize for applause from people who already love them.

Smart creators optimize for attention from people who don't know they exist yet.

The Choice:

You can post once and hope.

Or you can post systematically and know.

One approach leaves your growth to chance. The other makes growth inevitable.

Most won't do this because it feels like extra work.

But what if the "extra work" is actually the shortcut?

Talk soon,
Savage

The difference between good and great is often just doing the obvious thing that everyone else is too proud, too busy, or too afraid to do.