Let's talk about the most liberating realisation I've had about building trust online: showing your face might actually be working against you.
I know, I know. Every "personal branding" guru tells you to get on camera, be authentic, show your morning routine.
But here's the thing nobody talks about – the most trusted account in my feed has never shown a face.
Zero selfies. No coffee cup content. No "day in my life" stories.
And somehow, they feel more credible than 90% of the creators who are constantly performing their lives for the algorithm.
Here's what's actually happening when you go faceless, and it's honestly brilliant.
When people can't see your face, they stop judging your appearance and start focusing on your ideas.
They're not distracted by your background, your presentation style, or whether you look tired today.
Your content becomes the star, not your personality.
Think about it – some of the most influential voices online are completely anonymous.
The financial newsletters making millions? Faceless.
Those productivity Twitter accounts everyone quotes? Anonymous.
The investment research that moves markets? Usually published by firms, not faces.
They built trust through one thing: consistently delivering value.
Not through authentic morning coffee moments or behind-the-scenes content.
Your voice becomes your brand. Your insights become your face.
And that's actually more powerful than any perfectly lit selfie.
Because when someone trusts your ideas, they trust you completely.
When they just like your face... well, that's just surface level connection.
The choice is yours:
Keep worrying about being "authentic" enough on camera and competing with everyone else's highlight reels.
Or start building something that connects purely through value delivery.
Turns out, the most authentic thing you can do is focus entirely on helping people solve their problems.
No face required. No performance necessary.
Just pure value, consistently delivered.
