Everyone's fighting over the same eyeballs.
Instagram. TikTok. Facebook. YouTube.
The costs keep rising. The returns keep shrinking. And every creator with a ring light is competing for the same attention.
Meanwhile, there's a whole audience sitting on their couches watching streaming TV who never see your content.
Think about it:
While you're battling the algorithm, there are people watching Netflix, Hulu, and Roku who have money to spend and aren't being bombarded by "passive income" promises every 3 seconds.
Less competition. Different audience. Untapped attention.
The problem was always access. TV ads used to require massive budgets and agency relationships.
Not anymore.
Shoppers are adding to cart for the holidays
Peak streaming time continues after Black Friday on Roku, with the weekend after Thanksgiving and the weeks leading up to Christmas seeing record hours of viewing. Roku Ads Manager makes it simple to launch last-minute campaigns targeting viewers who are ready to shop during the holidays. Use first-party audience insights, segment by demographics, and advertise next to the premium ad-supported content your customers are streaming this holiday season.
Read the guide to get your CTV campaign live in time for the holiday rush.
Here's why this matters if you're building a newsletter or selling digital products:
The creators who win in 2025 aren't the ones who grind harder on saturated platforms.
They're the ones who find attention where others aren't looking.
Your competition is zigging. They're all fighting for the same Instagram real estate, paying $3-5 per email subscriber, watching their CPMs climb every quarter.
What if you zagged?
Connected TV advertising is one of those things that sounds complicated but isn't. Self-service platforms have made it accessible to solo creators and small businesses.
Same targeting capabilities as digital ads. Different battlefield.
Not saying it's for everyone. But the principle stands:
Go where your competition isn't.
That's how you win.
— Digital Savage