Most people spend weeks choosing a niche. Then they build everything around that choice. The content, the audience, the identity. As if the niche is what makes the system work.
It isn't.
The workflow is the same whether you're writing about personal finance, parenting, fly fishing, or fermented food. AI for research. AI for drafts. A consistent send schedule. An email list that compounds.
The niche changes the audience. It doesn't change the system.
This matters because most people approach this backwards. They treat the niche like the hard decision. They agonise over it, pick one, second-guess it, start over. Meanwhile the people building something that actually works picked something they'd read anyway and got to work.
The niche is the container. The system is what moves.
Pick something you'd actually read. Something with an audience where the money and attention already is. Apply the workflow. That's the whole decision.
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The niche is not the problem.
Digital Savage
